Is AI getting better? Are my students getting better? (Or maybe I'm getting better?)
I’ve only been teaching this module, Creative Development Enhanced with AI, for 3 years. In fact, I’ve only been teaching anything for 3 years.
This year I was truly impressed by the work my students produced on the module I created.
They’re studying marketing, not advertising. And this is the only creative module they take in their first year.
(By the way, all the work aligns to one of the United Nations Sustainable Development Goals.)
Simple and emotive reminder of where skin bags come from. For Peta, the anti animal cruelty charity. By Simran Bhaker.
Simple and emotive reminder of where skin bags come from. For Peta, the anti animal cruelty charity. By Nelya Rathnayaka
Simple and emotive reminder of where skin bags come from. For Peta, the anti animal cruelty charity. By Rumaisa Ali
Encouraging sustainable public transport over stressful, polluting car travel. By Carolina Diego Schlettwein
Encouraging sustainable public transport over stressful, polluting car travel. By Carolina Diego Schlettwein
Own The Journey - Stunt / Social post. An elderly woman races (and beats) a famous F1 driver across London. She has some moments of connection along the way. By Carolina Diego Schlettwein
Turning ‘Second-hand’ on its head. Through Vinted, you can create a never-seen-before unique look. By Abbas Hussain and Zedan Hussain
You won’t be able to spot the difference in taste. A challenge to consumers to see if they can taste the difference. By Ziana Jivanjee and Maria Roshchin
Can you Spot the Difference? Taste test pop-up. Including a confession bin for dairy packaging. By Ziana Jivanjee and Maria Roshchin
Overcoming the belief that changing to sustainable milk is difficult. By Ziana Jivanjee and Maria Roshchin
A series of ‘Missing’ posters to arouse curiosity. The surreal thought of ‘lost or missing’ fish was displayed in several locations. The student reported a high level of engagement (including two passers by taking the poster down to keep) Promoting the work of sustainable seas organisation seashepherd.org By Theo Centurion Russel
Turning a zip into trees. A sustainability message from Patagonia. By Aya Alfahim
Against today’s throwaway culture. A sustainabilty message from Patagonia. By Yasmine Al Hassan
Reviews of cheap fast-fashion clothing, written by those most affected. By Aya Alfahim
Passing important things on. Demonstrating Patagonia’s commitment to create long-lasting clothes to help the planet last too. By Yasmine Al Hassan
Building on Wrangler’s cowboy origins. Wrangler have extensive sustainability programmes. This execution illustrates their timeless, long-lasting ruggedness as an antidote to ever-changing and wasteful fast-fashion trends. By Zeljana Todorovic
Building on Wrangler’s cowboy origins. Wrangler have extensive sustainability programmes. This execution illustrates their timeless, long-lasting ruggedness as an antidote to ever-changing and wasteful fast-fashion trends. By India Browne
Building on Wrangler’s cowboy origins. Wrangler have extensive sustainability programmes. This execution illustrates their timeless, long-lasting ruggedness as an antidote to ever-changing and wasteful fast-fashion trends. By Ann Chu
Exhibition highlighting the amount of plastic bottles in our oceans. Organised by Ocean Bottle, a sustainable bottle company. By Filip Keska, Oleksii Rolik and Alejandra Hernandez
Highlighting the amount of plastic bottles in our oceans. From Ocean Bottle, a sustainable bottle company. By Oleksii Rolik
Encouraging consumers to switch from plastic water bottles, to sustainable and re-useable . From Ocean Bottle, a sustainable bottle company. By Filip Keska
Highlighting the wastefulness of some fast-fashion. By Qaasim Lazarus
A call to stop buying fast-fashion. By Jason Zhang
All the shoes and boots are made from plants and natural materials. Simple illustration of the product. By Nafisa Chowdhury and Benar Shwani
Plant-based shoes, with nothing to hide. A simple illustration of the product. By Awais Malik and Victoria Zapanta Ruiz
Quirky ‘Can you identify the real nugget’ approach from plant-based Quorn. By Saffron Tull
A bit of info about the module
(if you’re still reading)
The aim was to create a slightly less academic module, and more closely aligned to actual industry practice. Students worked in teams of two or three, on a choice of briefs: Sustainable fashion, sustainable food, or a brief of their own choice. We spent half a day at the brand consultancy and creative agency, isobel, who gave the students 4 excellent presentations. They even came to see some work in progress and were very complementary.
