Refreshing the infamous See it, Say it, Sorted work.
I’m fairly sure you’re familiar with Britain’s ‘most annoying line’. I didn’t work on the original campaign, but was tasked with giving the visual elements a less threatening look and making them entirely race-neutral.
I also decided to give more prominence to the sorts of things we wanted the public to look out for. And make the cta a bit clearer.
(I couldn’t do much about the endless announcements on the trains. Sorry. )
I didn’t write the line, but I did write the two previous ones for the same client, both on this site: ‘Think Before You Link’ and ‘It’s OK to Say’.
I doubt they’ll do the below. But it would be fun, wouldn’t it?
